Taylor’s Touching Video Tribute to International Women’s Day

We like to recognize PR agencies that are adding to the greater good. Case in point: Taylor CEO and Managing Partner Tony Signore last week paid tribute to two remarkable individuals, Juliette Gordon Low and Malala Yousafzai, as part of International Women’s Day. Low, the founder of the Girl Scouts, created a powerful movement that…
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Is Real-Time Messaging Working for You? Maybe Not

Real-time messaging within PR and ad agencies is designed so their employees can make decisions faster and more efficiently, at least on paper. But it turns out that real-time messaging is a mixed bag and, in some cases, can be counterproductive, a new survey reveals. Twenty-seven percent of end users and 23 percent of IT…
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Manning Retirement Reminder for the Need for PR and Ad Agency Succession Planning

Peyton Manning, who will go down as one of the greatest NFL quarterbacks ever,  retired from pro football Monday afternoon. The moves comes less than a month after Manning’s Denver Broncos defeated the Carolina Panthers in Super Bowl 50 and less than three weeks before Manning turns 40 years old (which, for the NFL, is…
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Staff Retention May Have Just Gotten Harder

PR and advertising agency staff retention is a bear. And the situation may be getting hairy. Just 36 percent of professionals feel they are paid fairly, according to a survey conducted by compensation website PayScale. (To download the full report, please click here.) The survey, which was conducted last year, was released earlier this week….
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New Edition of Rick Gould’s PR Agency Financial Management Handbook Shows Firm Owner How to Maximize Profitability, Optimize Performance and Boost the Firm’s Value

As every agency executive knows, there are two distinct sides to running a B2B company such as a PR firm, each with it’s own litany of strategic and tactical methods: There’s the challenging, exciting job of providing great service to your clients, and then there’s the onerous task of optimizing your agency’s profit margins, where…
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To Build the Bottom Line and Value to Your PR Firm

Merging Theory and Practice In 2013, mergers and acquisitions are back with a vengeance. Not since the days of the dot com madness in the late 1990s have there been megadeals in the offing on the scale of the proposed Heinz and Dell buyouts. Mergers and acquisitions (M&A) are suddenly so popular that Reuters reports…
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Strategic Tips for PR Buyers and Sellers

As the M&A pendulum swings toward more deals should sellers start to prepare for a possible event? And what are buyers looking for, in addition to quality infrastructure, steady growth and around 20 percent recasted operating profit? Find the answers to these questions and get tips for both buying and selling a PR Firm in…
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JB Cumberland PR Acquisition by Didit Agency

Gould + Partners Introduced the Buyer, Didit Agency to Seller, J.B. Cumberland PR, and Acted as an Advisor and Facilitator in the Transaction MINEOLA, N.Y. & NEW YORK–(BUSINESS WIRE)–Didit, an integrated marketing communications firm based in Mineola, New York, has acquired the Manhattan-based, public relations firm, JB Cumberland PR, Didit’s third PR agency acquisition within…
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The Lighter Side of PR Firm Valuations – A March Madness Analogy

For those of you that are addicted to the NCAA College Basketball March Madness, The Wall Street Journal had an interesting piece last week written by Andrew Beaton. Apparently the top college basketball teams have substantial value. Ryan Brewner, assistant professor of finance at Indiana University, does for college basketball teams what I have done…
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PR Agency Perspective: Build Your Firm “As If” to Sell It

The two business goals of every PR Management team should be (1) increase profitability and (2) build value to the firm. These two goals go hand in hand with the operational goals of providing quality service to clients and maintaining best-place-to-work standards. Without satisfied clients and motivated staff, growing a successful, profitable firm is impossible….
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Finn Partners to Enter Nashville in Tripartite Deal

by Jaewon Kang Public relations house Finn Partners has continued its acquisition spree by sealing a three-way deal in the Nashville market, and the New York company isn’t ready to stop hunting. Finn Partners announced Jan. 22 that it has agreed to merge Seigenthaler Public Relations Inc. and DVL Public Relations & Advertising and then…
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