PR agency owners and managers can be forgiven if they think that Gen Z, or people born starting in the mid-to-late 1990s through the 2010s, share some of the digital characteristics of millennials, or folks born between the early 1980s and 2000s. Sure, Gen Z members cherish their hand-held devices, adore their social networks and…
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Category: News
Is the M&A Party Over? It Could Just Be Starting for PR Field
Following two consecutive years of high-volume global mergers and acquisition activity, 70 percent of U.S. dealmakers surveyed expect a decrease in North American activity this year due to economic conditions and wobbly stock markets, according to a the 9th Annual Brunswick M&A Survey. Globally, however, it’s a different story, with most dealmakers (66 percent) optimistic…
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Taylor’s Touching Video Tribute to International Women’s Day
We like to recognize PR agencies that are adding to the greater good. Case in point: Taylor CEO and Managing Partner Tony Signore last week paid tribute to two remarkable individuals, Juliette Gordon Low and Malala Yousafzai, as part of International Women’s Day. Low, the founder of the Girl Scouts, created a powerful movement that…
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Is Real-Time Messaging Working for You? Maybe Not
Real-time messaging within PR and ad agencies is designed so their employees can make decisions faster and more efficiently, at least on paper. But it turns out that real-time messaging is a mixed bag and, in some cases, can be counterproductive, a new survey reveals. Twenty-seven percent of end users and 23 percent of IT…
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Manning Retirement Reminder for the Need for PR and Ad Agency Succession Planning
Peyton Manning, who will go down as one of the greatest NFL quarterbacks ever, retired from pro football Monday afternoon. The moves comes less than a month after Manning’s Denver Broncos defeated the Carolina Panthers in Super Bowl 50 and less than three weeks before Manning turns 40 years old (which, for the NFL, is…
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Staff Retention May Have Just Gotten Harder
PR and advertising agency staff retention is a bear. And the situation may be getting hairy. Just 36 percent of professionals feel they are paid fairly, according to a survey conducted by compensation website PayScale. (To download the full report, please click here.) The survey, which was conducted last year, was released earlier this week….
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New Edition of Rick Gould’s PR Agency Financial Management Handbook Shows Firm Owner How to Maximize Profitability, Optimize Performance and Boost the Firm’s Value
As every agency executive knows, there are two distinct sides to running a B2B company such as a PR firm, each with it’s own litany of strategic and tactical methods: There’s the challenging, exciting job of providing great service to your clients, and then there’s the onerous task of optimizing your agency’s profit margins, where…
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To Build the Bottom Line and Value to Your PR Firm
Merging Theory and Practice In 2013, mergers and acquisitions are back with a vengeance. Not since the days of the dot com madness in the late 1990s have there been megadeals in the offing on the scale of the proposed Heinz and Dell buyouts. Mergers and acquisitions (M&A) are suddenly so popular that Reuters reports…
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Strategic Tips for PR Buyers and Sellers
As the M&A pendulum swings toward more deals should sellers start to prepare for a possible event? And what are buyers looking for, in addition to quality infrastructure, steady growth and around 20 percent recasted operating profit? Find the answers to these questions and get tips for both buying and selling a PR Firm in…
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JB Cumberland PR Acquisition by Didit Agency
Gould + Partners Introduced the Buyer, Didit Agency to Seller, J.B. Cumberland PR, and Acted as an Advisor and Facilitator in the Transaction MINEOLA, N.Y. & NEW YORK–(BUSINESS WIRE)–Didit, an integrated marketing communications firm based in Mineola, New York, has acquired the Manhattan-based, public relations firm, JB Cumberland PR, Didit’s third PR agency acquisition within…
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What PR Agencies Require of New-Hire Junior AEs
Do PR and marketing graduates seeking jobs in PR agencies have what it takes? Do they have the right education, knowledge and skills? Do they have the preferred personality traits? According to the latest survey from Gould+Partners, PR M&A specialists and management consultants, the answers depend on the agencies’ wants and needs. Entitled “What PR…
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The Lighter Side of PR Firm Valuations – A March Madness Analogy
For those of you that are addicted to the NCAA College Basketball March Madness, The Wall Street Journal had an interesting piece last week written by Andrew Beaton. Apparently the top college basketball teams have substantial value. Ryan Brewner, assistant professor of finance at Indiana University, does for college basketball teams what I have done…
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