Kraus: 3 Tips for PR Firms That Want to Promote Women, Spur Diversity

When Margery Kraus founded APCO Worldwide in 1984, women didn’t predominate the PR sector—as they do these days—so there was little to no chatter throughout the industry about why it’s important to promote female PR execs to the C-suite. “I had to fight in a different way when I built my own firm because everybody…
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Women, Leadership and PR

It’s a gap throughout PR field that could seriously damage the industry’s reputation if it doesn’t change its tune. And fast. We refer to the increasing number of women working throughout the PR profession—among both middle managers and senior account executives—but not necessary in the C-suite. According to the Bureau of Labor Statistics, women hold…
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5 Employee Retention Strategies

(This blog post is excerpted from an article that originally ran on ZoomShift.com.) Do you have an employee turnover problem? Nearly 70 percent of organizations report that staff turnover has a negative financial impact due to the cost of recruiting, hiring and training a replacement employee, according to the Bureau of Labor Statistics. Adding insult…
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PR Firms as Parental Units

It never fails. When you chat with PR agency owners and C-suite executives about their firm’s culture it takes all of five minutes before they assure you that the biggest asset is “We’re like a family.” Fair enough, but we know all too well that some families are closer than others, particularly when it comes…
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10 Workplace Etiquette Mistakes You’re Making on Social Media

(This article originally appeared on observer.com.) By Kris Ruby  You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed…
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Employee Retention to Maximize the Value of Your Firm

Within the C-suite, every top executive has an invaluable role to play. The CEO is the visionary of the firm. The CFO manages the financial infrastructure while the COO (if the firm is big enough) manages the operations. But when you consider selling your firm and need to demonstrate maximum value and future profitability, it’s…
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Help Wanted for PR Firms

What keeps agency owners and C-level executives of creative services firms up at night? Perhaps it’s the relentless onslaught of social media. How do you monetize it? How do you pick and choose which channels are the most appropriate for your clients? How do you adequately budget for myriad of channels? Then there’s key executive…
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Pumping Up PR Staff Productivity

The rule of thumb for PR productivity is that each staffer clocks 1700 hours, per year, that is available to be  billed to clients. That’s the goal, as some firms collectively struggle to reach that amount of productivity while others (read: bigger firms) tend to exceed it. However, there are several other ways that PR…
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3 Tips for Hiring Outside the PR Field

Hiring outside of the traditional public relations industry has proven to be an effective strategy for tapping into new business and energizing our agency’s team. In the last several years we have recruited executives from the political, investment and real estate sectors which, in turn, has helped to triple our agency revenue since 2010. To…
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CEO Corner: Peter Finn Plays Long Ball

Since its 2011 launch Finn Partners has grown from $25 million in revenue to nearly $72 million, fueled by a string of strategic acquisitions. “I am finding there is a flood of acquisition opportunities, more than I have ever seen before,” said Peter Finn, founder and managing partner, who steers the firm’s M&A efforts. “And…
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Grooming Millennials for Senior Management

I’m often met with shock when I tell people that I’ve owned two PR agencies. Sure, I’m a millennial, but I started my PR career at a relatively young age. When I ran Urbane Imagery from 2004-2012 I hired two millennials in part-time senior roles, and when I was in charge at duGard Ellis Public…
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