3 Tips for Building Digital PR Agency

When it comes to describing their digital media capabilities, many PR agency owners and managers are cocktail-party compliant. They talk about using Facebook or Twitter in their campaigns, content marketing or new blogs. Does that make the agencies digital? “They’re not truly digital in the best sense of the term,” said Don Bates, senior counselor,…
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Why Break-up Fees Should Be the Norm in PR

A “break-up fee” is common on Wall Street if a seller or buyer backs out of a deal after considerable transaction costs and due diligence has been incurred. But for PR M&A deals gone awry? Not so much. A recent case in point regarding the breakup fee: Marriott’s potential acquisition of Starwood Hotels & Resorts…
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PR Agencies Through the Looking Glass

Similar to the nonsensical literary theme found in the 1871 sequel to Alice’s Adventures in Wonderland, the direction of the current economic landscape is quite distorted. It is only after completing Lewis Carroll’s Through the Looking Glass that the reader can make sense of the varied themes and plot devices. Unfortunately, people working in the…
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Practice ‘Design Thinking’ Now to Avoid Employee Burnout Later

Sure, senior denizens of the PR and ad agency sectors are cocktail-party compliant when it comes to kibitzing about all the work bearing down on the firm and describing how they fear that their most valuable employees may burnout. Then they go back to the shop the next morning and continue assigning too much work…
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“Build to Sell” Your PR Firm

At Gould+Partners, the top piece of advice we consistently provide to our clients is to build their PR firms as if they plan to sell them. After years in the industry, we can confidently say that the firms that operate with this “build to sell” mindset are among the most successful and profitable – whether…
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Personal Brand to Valued Asset

October 29, 2014 By Rick Gould, CPA, JD The real challenge for every new agency owner is to transform the start-up. Evolving from a personal brand into an overall one is the key to creating a salable company. And a salable company is always more profitable, even if the owner never decides to ultimately sell….
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