PR Agency Valuations are Worth the Investment Now More than Ever

Some things never change. Almost five years ago there was chatter in the PR space that agency valuations are not worth the time and money.  At the time, I vigorously disputed the notion and explained in great detail why that’s a bad idea. Unfortunately, those comments by the same individual have reemerged, and I feel…
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3 Reasons Why PR Firms Should Hire a Financial Watchdog

The news that a former PR executive has been arrested and charged with defrauding his last two firms in excess of $2 million should serve as an alert for PR agency owners who want to get a better grip on their internal control & expense reimbursement practices and avoid becoming victims of employees who cross…
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Recession-Proofing Your Firm before Recession Strikes

Although no one at this moment knows for certain it will happen, the press is actively talking about the possibility of a large downturn in the economy over the next year or so. If it occurs, it will likely be a recession, which would have a major impact on the continued success of most public…
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Bigger is Better – But Not “Too Big”

We have been consistently advising PR Agencies to grow their top line for maximizing value, as long as they maintain bottom line consistency, targeting 20+ percent. But there is a footnote to this advice. Being “too big” may actually decrease the payback. The sweet spot for PR firms has been the $10-$25 million net revenue…
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The Strategic Planning Process in Three Basic Steps

It is impossible to provide an all-encompassing example of how a firm should approach strategic planning. Ultimately, company executives need to reconcile the planning framework and their firm’s individual culture to make an effective plan that fits their situation.  Here are the three basic steps to get you started: Step one. Assess where you are…
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Strategic Planning for a Successful M&A Transaction

In M&A, planning is required to ensure developing the most successful, valuable business possible. Although it is common for small- to medium-sized firms to overlook this function—especially those in PR and other creative services—I encourage you to avoid falling into this trap. Strategic planning involves conceptual, long-term, broad-based thinking. It is an attempt to define…
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Making Financial Repairs before You Sell

PR firms must repair financial issues before presenting the agencies to prospective buyers. Presentation becomes a major concern for a seller anticipating close inspection from prospective buyers. And it’s only natural to try to display your best face when you’ve decided to cash in your most valuable asset. How do you prepare when that asset…
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Building Your Firm’s Value “The Right Way”

There is a right way to build a firm’s value. There is a formal process that works. The hardest step for most firms is the first and most critical one: shifting the owner’s mind-set to manage the firm as if it were to be sold tomorrow to an outside buyer. This mind-set shift is critical….
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THE VALUE OF HUMAN CAPITAL

The term “Human Capital” is offensive to some. They see it as treating people as material objects. I hope to build a greater appreciation that the character, competence and commitment of a firm’s professional talent has a major impact on its valuation in an M&A situation.  That acknowledgement, together with other recommendations, are intended to…
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Padilla Acquisition by Avenir Global

                  Montreal/Toronto-based holding and management company Avenir Global- (parent company of NATIONAL) has acquired Padilla. We are delighted & honored to share that we introduced & facilitated the merging of two great firms. Rick Gould, Managing Partner said, “We worked closely with Avenir Global (then NATIONAL) in…
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CooperKatz Acquisition by G&S (Formerly Gibbs & Soell)

Gould+Partners managing partner, Rick Gould, advised CooperKatz in the PR firm’s sale to G&S, which combines two of the most established NYC based firms. CooperKatz, headed by Ralph Katz and Anne Green, is one of the premier NYC firms. Rick Gould said “I have known Ralph Katz and Anne Green for many years and was…
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2017 PR INDUSTRY GROWTH 4.8% FOR SECOND YEAR IN A ROW, DOWN FROM 6.6% IN 2015 AND 7.8% IN 2014

The U.S. PR industry grew by just 4.8%, according to a survey released on July 26 by Gould+Partners. The results of this survey were not consistent with the results of the annual Best Practices Benchmarking report released in June, showing that Operating Profit increased from 15.2% to 18.0%. Based on stats from 237 North American PR agencies,…
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