Adding Value to Your PR Agency Through Benchmark Analysis Edited version From “Doing It The Right Way”, 2nd Edition What is the easiest pathway to maximize PR firm value? The answer is simple: Get to the mark of 20 percent operating profit, known in the M&A world as “Recasted EBITDA.” But how do you go…
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Category: Benchmarking
Benefits of Benchmarking Audits for PR Firms
Since 1987, Gould+Partners has been conducting surveys and compiling and analyzing extensive data for the public relations industry, which we share with the public, free of charge, in our annual benchmarking reports. These reports provide valuable insights for PR firms, and serve as an indispensable tool by which to measure themselves. However, interpreting these reports…
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