If you want to secure new clients, you must first come up with a strategic plan. When dealing with new business, you need to be:
- Aggressive. Don’t back down when the competition grows. If you believe that this is an opportunity you can excel in, go for it.
- Systematic. Have a few key points of criteria that all new clients must meet. More and more clients are looking for multi-specialists. So, before you go for a new client, make sure it will be a good use of your time and skills.
- Day in – Day out. Use your time wisely to show your commitment and why this client will be a good fit. Learn about the sector, the competitors, and the category as a whole.
- Speaking frequently to read client needs and expectations. It’s important to anticipate what your client may ask and to quell any doubts they may have early and often.