Once you’ve secured a new client, specific action steps must be taken.
1. Assess level of satisfaction for each engagement. Are both you and your client pleased with each execution? Is it what was originally discussed in your scope of work?
2. Assess if you delivered your promises. Are both you and your client pleased with each deliverable? Is it true to the vision for the company?
3. Client Turnover – What does it take to replace? Think strategically to start targeting the types of clients who will keep you at a steady pace of growth. Having a strategy in place can help your journey go much more smoothly.
Finally, when it comes to working on spec, the answer is simple. Don’t do it. It rarely works out in the end.