As discussed in our November 12 Anchin/Gould+Partners seminar, employee turnover is an ongoing problem in the PR industry. While it is difficult to pinpoint the exact cause of the industry’s high turnover rate, poor management, lack of opportunity for advancement and dissatisfaction with company culture are among the most common culprits.
The November 16 issue of Advertising Age included a list of the top 50 advertising, ad-tech and media agencies to work for in the U.S. Rankings were determined based on analysis of compensation, benefits packages, hiring practices, work-life balance, company culture and more. This list included Coyne PR (#20), a PR firm led by our friend Tom Coyne who, as CEO, has helped to build an organization where “leadership, great benefits and quality clients” help to retain employees.
The firms included on Advertising Age’s Best Places to Work list give companies in the PR industry something to strive towards. From making employees feel valued and appreciated to providing career development opportunities and perks, these firms have so much to offer.
While perks aren’t everything, they certainly contribute to employee satisfaction and retention. The following list includes some of the major perks offered by many firms on the Best Places to Work list. The list is quite eye-opening and inspiring, and may even encourage you to implement new perks within your own organization.
Perks Offered by Organizations on Advertising Age’s Best Places to Work List
- All Company Summit
- Anniversary Gifts
- Basketball Court
- Beer on Tap
- Car Wash
- CEO Knows Everyone’s Name
- Champagne Breakfast
- Company Rental Cars
- Continuing Education
- Courses, Lectures, Conferences
- C-Suite All Women
- Daycare
- Decompress Week Off During Winter & 4th of July Week
- Diaper Gift Cards
- Dog Walker
- Dogs Welcome
- Dry Cleaning
- Ego-Free Atmosphere
- Employee Inter-office Exchange Program
- Entrepreneurial Environment
- Family Atmosphere Offices – Clean, Safe, Bright and Creative
- Fleet of Bikes
- Flip Flops
- Free Laundry
- Free Vending Machines
- Friday Beer Cart
- Game Room
- Happy Hours
- Health & Wellness Allowance
- Help Staffers Find Other Jobs
- Inspirational Workshops
- Jeans Everyday
- Marathons Paid For – 4/year
- Mediation Class
- Monthly Masseuse Visit
- Notary
- Oscar Parties
- Parental Leave- 12 paid weeks
- Quiet Space for Meditation
- Sabbatical on Anniversaries
- Scooters
- Slippers
- Team Leader a Role Model
- Thanksgiving Lunch
- Tuesday Bagels
- Tuition Reimbursement
- Unlimited Leave
- Unlimited Vacation
- Yoga Classes
The key takeaway for organizations in the PR industry aspiring to make this prestigious list: Employee happiness, satisfaction and retention is the result of a combination of elements that includes perks as well as effective leadership, opportunities for growth, fair compensation and more.
Want to start working your way towards earning a spot on Advertising Age’s Best Places to Work list? Adding some of these unique perks and employee benefits within your organization may be a good place to start.
Happy Holidays!