M&A Articles and Blogs

Recession-Proofing Your Firm before Recession Strikes

Although no one at this moment knows for certain it will happen, the press is actively talking about the possibility of a large downturn in the economy over the next year or so. If it occurs, it will likely be a recession, which would have a major impact on the continued success of most public…
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Bigger is Better – But Not “Too Big”

We have been consistently advising PR Agencies to grow their top line for maximizing value, as long as they maintain bottom line consistency, targeting 20+ percent. But there is a footnote to this advice. Being “too big” may actually decrease the payback. The sweet spot for PR firms has been the $10-$25 million net revenue…
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PR AGENCIES REPORT 2018 PROFITABILITY AT 16.3 PERCENT; ACCORDING TO GOULD+PARTNERS ANNUAL SURVEY, DOWN FROM 18.0% A YEAR AGO

NEW YORK, NY, June 20, 2019—U.S. PR agency profitability was 16.3 percent of net revenues, according to PR professionals responding to the annual Benchmarking survey conducted by Gould+Partners. A total of 43 prominent best of class, quality firms were invited to participate. 41 firms participated, per Rick Gould, CPA, J.D., managing partner of the New York City-based…
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Strategic Planning Process Three Basic Steps

It is impossible to provide an all-encompassing example of how a firm should approach strategic planning. Ultimately, company executives need to reconcile the planning framework and their firm’s individual culture to make an effective plan that fits their situation.  Here are the three basic steps to get you started: Step one. Assess where you are…
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Strategic Planning for a Successful M&A Transaction

In M&A, planning is required to ensure developing the most successful, valuable business possible. Although it is common for small- to medium-sized firms to overlook this function—especially those in PR and other creative services—I encourage you to avoid falling into this trap. Strategic planning involves conceptual, long-term, broad-based thinking. It is an attempt to define…
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Making Financial Repairs before You Sell

PR firms must repair financial issues before presenting the agencies to prospective buyers. Presentation becomes a major concern for a seller anticipating close inspection from prospective buyers. And it’s only natural to try to display your best face when you’ve decided to cash in your most valuable asset. How do you prepare when that asset…
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Building Your Firm’s Value “The Right Way”

There is a right way to build a firm’s value. There is a formal process that works. The hardest step for most firms is the first and most critical one: shifting the owner’s mind-set to manage the firm as if it were to be sold tomorrow to an outside buyer. This mind-set shift is critical….
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THE VALUE OF HUMAN CAPITAL

The term “Human Capital” is offensive to some. They see it as treating people as material objects. I hope to build a greater appreciation that the character, competence and commitment of a firm’s professional talent has a major impact on its valuation in an M&A situation.  That acknowledgement, together with other recommendations, are intended to…
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Padilla Acquisition by Avenir Global

                  Montreal/Toronto-based holding and management company Avenir Global- (parent company of NATIONAL) has acquired Padilla. We are delighted & honored to share that we introduced & facilitated the merging of two great firms. Rick Gould, Managing Partner said, “We worked closely with Avenir Global (then NATIONAL) in…
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MFA (Missy Farren & Associates) Acquisition by Finn Partners

NEW YORK, NY OCTOBER 31, 2018- M&A Advisory firm, Gould+Partners, introduced and facilitated the acquisition of Missy Farren & Associates (MFA) by Finn Partners. MFA, a 20-person, NYC based firm, specializes in travel and hospitality, consumer products, sports and adventure, wellness and nonprofit. The acquisition adds sports marketing and outdoor-lifestyle specialties to Finn Partners’ offerings….
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Gould+Partners appoints Udowitz and Bates Senior Counselors for Washington DC market

M&A expert Gould+Partners appoints Udowitz and Bates Senior Counselors for Washington DC market Will assist area PR and communication agencies  with growth, management and M&A strategies NEW YORK (September 12, 2018) – Gould+Partners, leading U.S.-based PR and marketing communication agency M&A advisory firm, has appointed Robert Udowitz of Washington, D.C., and Don Bates of New York City and…
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CooperKatz Acquisition by G&S (Formerly Gibbs & Soell)

Gould+Partners managing partner, Rick Gould, advised CooperKatz in the PR firm’s sale to G&S, which combines two of the most established NYC based firms. CooperKatz, headed by Ralph Katz and Anne Green, is one of the premier NYC firms. Rick Gould said “I have known Ralph Katz and Anne Green for many years and was…
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