M&A Articles and Blogs

THE VALUE OF HUMAN CAPITAL

The term “Human Capital” is offensive to some. They see it as treating people as material objects. I hope to build a greater appreciation that the character, competence and commitment of a firm’s professional talent has a major impact on its valuation in an M&A situation.  That acknowledgement, together with other recommendations, are intended to…
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Padilla Acquisition by Avenir Global

                  Montreal/Toronto-based holding and management company Avenir Global- (parent company of NATIONAL) has acquired Padilla. We are delighted & honored to share that we introduced & facilitated the merging of two great firms. Rick Gould, Managing Partner said, “We worked closely with Avenir Global (then NATIONAL) in…
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MFA (Missy Farren & Associates) Acquisition by Finn Partners

NEW YORK, NY OCTOBER 31, 2018- M&A Advisory firm, Gould+Partners, introduced and facilitated the acquisition of Missy Farren & Associates (MFA) by Finn Partners. MFA, a 20-person, NYC based firm, specializes in travel and hospitality, consumer products, sports and adventure, wellness and nonprofit. The acquisition adds sports marketing and outdoor-lifestyle specialties to Finn Partners’ offerings….
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Gould+Partners appoints Udowitz and Bates Senior Counselors for Washington DC market

M&A expert Gould+Partners appoints Udowitz and Bates Senior Counselors for Washington DC market Will assist area PR and communication agencies  with growth, management and M&A strategies NEW YORK (September 12, 2018) – Gould+Partners, leading U.S.-based PR and marketing communication agency M&A advisory firm, has appointed Robert Udowitz of Washington, D.C., and Don Bates of New York City and…
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CooperKatz Acquisition by G&S (Formerly Gibbs & Soell)

Gould+Partners managing partner, Rick Gould, advised CooperKatz in the PR firm’s sale to G&S, which combines two of the most established NYC based firms. CooperKatz, headed by Ralph Katz and Anne Green, is one of the premier NYC firms. Rick Gould said “I have known Ralph Katz and Anne Green for many years and was…
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2017 PR INDUSTRY GROWTH 4.8% FOR SECOND YEAR IN A ROW, DOWN FROM 6.6% IN 2015 AND 7.8% IN 2014

The U.S. PR industry grew by just 4.8%, according to a survey released on July 26 by Gould+Partners. The results of this survey were not consistent with the results of the annual Best Practices Benchmarking report released in June, showing that Operating Profit increased from 15.2% to 18.0%. Based on stats from 237 North American PR agencies,…
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Getting Your PR Firm “Sale Ready”, Even Before You’re Ready to Sell

We frequently tell our clients that they should manage their firm as if they’re getting ready to sell, even when a sale is not in their short-term plans. A well-managed firm shows revenue growth and strong profitability, thereby increasing purchase value. Obviously, these are the key elements in determining purchase price. A well-run firm is…
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Counselors Academy Spring Conference in Toronto- Diversity, Inclusion & M&A

I’ve been a guest speaker at the Counselor Academy spring conferences for many years, and this year’s gathering was no exception. The 2018 Counselors Academy Spring Conference, which took place May 6 through May 8 in Toronto, Canada, was a perfect forum for PR firm owners and C-suite executives. This year I was happy to be…
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Gould+Partners Names Jack Bergen Strategic Partner

NEW YORK, NY, March 1, 2018– Gould+Partners is pleased to announce that PR veteran Jack Bergen has been named Strategic Partner of the M&A/management consulting firm. Bergen, who has experience at both the corporate and agency levels, will provide a variety of services catering to creative service agency owners and C-level executives. “I look forward…
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Cybersecurity and Telecommuting in PR, Alone and Together

Cybersecurity and telecommuting are two separate lanes for PR firm owners to manage. But they’re certainly not independent of one another. As the so-called dark web rears its ugly head, PR agency owners and C-level executives are increasingly responsible for protecting their digital and online assets soup to nuts. At the same time, owners must…
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Chicago Digital Acquisition by Beckerman

New York, NY, February 7, 2018—Gould+Partners is pleased to announce that it facilitated Beckerman’s acquisition of Chicago Digital, a full-service digital marketing agency whose services will now be available to Beckerman’s existing and new clients. Chicago Digital offers a slew of marketing and creative services, including branding, search engine optimization, conversion optimization, inbound marketing and…
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