Public relations agencies and firms must remain acutely aware of profitability at all times in order to achieve long-standing success. As such, it is imperative that PR firms perform ongoing profitability analysis to gauge the adequacy of their pricing and productivity.
Gould+Partners’s annual Billing/Utilization Review is a powerful tool for public relations agencies interested in analyzing and benchmarking their utilization and profitability. The report provides a plethora of information about billing and utilization for PR agencies of various sizes and with various specializations.
Our expansive experience in the public relations industry enables us to provide accurate, up-to-date proprietary information about industry trends in billing and utilization. Let us help you better understand your firm’s profitability and utilization rates.