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Latest from the blog
Looking Back 20 Years in 2020
It was June 2001. Google was just a pup and Facebook and Twitter hadn’t yet been born. People were still consuming and advertisers were still purchasing print media. As far as creative services firms were concerned, buyers had a clear delineation between marketing and PR shops. June 2001 was also when I sold my CPA…
Post-Merger Integration Plan Critical for Long-Term Success
The PR transaction has closed. The buyer wires a multi-million-dollar transfer into the seller’s bank account. The staff members of both buyer and seller are notified. The press release announcing the deal has been distributed across the business wires online, sprinkled with quotes regarding a “win-win” for both firms, and, naturally, “new digital and marketing…
PR Agency Valuations are Worth the Investment Now More than Ever
Some things never change. Almost five years ago there was chatter in the PR space that agency valuations are not worth the time and money. At the time, I vigorously disputed the notion and explained in great detail why that’s a bad idea. Unfortunately, those comments by the same individual have reemerged, and I feel…