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Highlights from our blog
Good Deals/Great Deals
A ‘good’ deal is when each party feels relatively positive about the outcome. Making each party emerge a winner is the essence of a ‘great’ deal. Often, conceding to the other party what they want will not impact what you want in a material way. I always put myself in the place of the person…
Post-Merger Integration Plan Critical for Long-Term Success
The PR transaction has closed. The buyer wires a multi-million-dollar transfer into the seller’s bank account. The staff members of both buyer and seller are notified. The press release announcing the deal has been distributed across the business wires online, sprinkled with quotes regarding a “win-win” for both firms, and, naturally, “new digital and marketing…
PR Agency Valuations are Worth the Investment Now More than Ever
Some things never change. Almost five years ago there was chatter in the PR space that agency valuations are not worth the time and money. At the time, I vigorously disputed the notion and explained in great detail why that’s a bad idea. Unfortunately, those comments by the same individual have reemerged, and I feel…