What Is The Best Way to Improve Your Bottom Line and Increase the Value of Your PR Firm? Commit to Benchmarking!

By Rick Gould CPA, J.D.

Gain valuable insight as you analyze and assess your business. With Gould + Partners annual benchmarking reports, you’ll gain insider insight into key performance indicators for your PR firm.

Our benchmarking reports will give you access to:

Benchmarking Report Key PR firm revenues, cost & profitability benchmarks by size, region and specialty
• Actual billing rates and utilization/productivity percent of your PR industry peers
• Industry growth trends that may be an indicator of you firm’s progress
• The latest trends in health insurance and executive and staff perks

You’ll gain valuable industry knowledge that will help you to comprehensively assess your business, proactively manage your firm, gauge your firm’s progress and guide your policies.

If you’re interested in improving your bottom line and increasing the value of your PR firm, benchmarking is imperative. This year, we will be publishing 4 benchmarking reports, which will be accessible free of charge to firms who choose to participate in our benchmarking survey.

Our initial deadline for responses to our latest annual benchmarking survey was Friday, March 20th. Dozens of firms requested extensions of 2-3 weeks, and we granted all of them. Why? Because we are told year after year by the most successful PR firms that our benchmarking results guide their profitability throughout the year. So there is still plenty of time to submit.

Our survey reports help participating firms build value and turn unprofitable businesses into profitable ones. The revenue per professional metric has become the most important indicator of profitability. Benchmarking data can give you insight into revenue per professional, as well as labor costs, rent rates, T&E expenditures, benefit offerings, operating costs, minimum monthly retainer levels, and more.

Want free access to this incredibly valuable industry information? Take the 2015 Benchmarking Survey today! It is guaranteed to be worth your time.

Want more information? Contact Rick Gould, CPA, J.D. Managing Partner of Gould+Partners directly with questions or comments at 212-896-1909 or at rick@gould-partners.com.

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