Press Releases

What is the Value of Your PR Firm?

By Rick Gould CPA, J.D.

To our Clients, Colleagues and Friends, I was recently asked to submit a column for PR News on the valuation of PR firms. The article, which ran in the August 22, 2016 issue, stems from my new book, “Doing It the Right Way: 13 Crucial Steps For a Successful PR Agency Merger Or Acquisition.” The …read more


2015 PR Industry Growth 6.6%, Down From 7.8% in 2014

By Rick Gould CPA, J.D.

The nation’s PR agency field grew by 6.6% according to a survey released today by Gould+Partners, the merger and management consulting firm specializing in the PR field. The results of this survey were consistent with the results of the annual Best Practices Benchmarking report released in June, showing that Operating Profit decreased from 16.2% to …read more




Gould+Partners Celebrates 15 Years

By Rick Gould CPA, J.D.

On June 1, 2001 I launched GouldPartners LLC, a PR agency M&A firm. •    I had no partners •    I had no staff •    I had no clients •    I sublet a small office from the CPA firm that acquired my CPA firm the day before. Nine months later I hired my first full-time employee, …read more


Gould + Partners Facilitated Transaction Between NATIONAL Public Relations and SHIFT Communications

By Matthew Schwartz

NEW YORK, NY, MAY 6, 2016 – Gould+Partners is pleased to announce that it represented SHIFT Communications in the transaction between NATIONAL Public Relations and SHIFT Communications, an integrated communications firm with offices in Boston, New York City, Austin and San Francisco. NATIONAL’s acquisition of SHIFT, which was officially announced Wednesday, brings together Canada’s top …read more




PR Buzzwords: Don’t Use Them, and Lose Them

By Matthew Schwartz

“Leading company.” “Behind the eight ball.” “Drill down.” “Increase the digital footprint.” If you’re a PR executive who cares about the use of language you probably have started to cringe at the litany of buzzwords and phrases above. Indeed, a Chicago Tribune feature got us thinking about the propensity among PR pros to use buzzwords. “Picking …read more