Blog

A Bill of Rights for PR Firms

By Matthew Schwartz

Overservicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative effect on the rest of the operation. Indeed, the repercussions for overservicing can make a bad situation considerably worse. Perhaps more so any other …read more


Gould+Partners Releases 2017 Benchmarking Survey

By Matthew Schwartz

Gould+Partners is pleased to announce the release of its 2017 PR Benchmarking Survey, which focuses on several key metrics critical to PR firm owners and C-level executives. The goal of the survey is to collect financial stats stemming from many areas that are relevant to PR agency growth, profitability, operations and building value for the …read more


Common Ground with Millennial PR Pros?

By Rick Gould CPA, J.D.

Oh, that pesky generation gap. It never fails to rear its complicated head. Take a recent survey revealing sharp differences between millennial communicators and the baby boomer/Gen X PR executives who manage them regarding a slew of workplace issues, including the willingness to take risks, grooming for management and leadership. The online survey, which was …read more


Valuing Your PR Firm ‘As If’ It Were Your Home

By Rick Gould CPA, J.D.

Your home has been good to you. You have invested a chunk of money into sprucing it up throughout the years and the work has paid off nicely. You are ready to sell. As you brace for a sale you remember that tiny crack in the wall near your bedroom and some chips scattering the …read more


The Holmes Report: Independent Shops Fueling PR M&A 

By Matthew Schwartz

The trend of independent agencies dominating the M&A landscape picked up in 2016 right where it left off in 2015. For the second consecutive year independent PR agencies took up most of the M&A space, according to an annual analysis of PR industry deal activity by The Holmes Report. The report, which was released late last …read more


Making Sense of Your Balance Sheet

By Rick Gould CPA, J.D.

For many PR firm owners and C-suite executives it’s often considered the management equivalent of getting root canal: Reading their balance sheet. While a growing number of PR firm owners have gotten more comfortable with reading their balance sheet, there’s still a lot to be desired in terms of owners having a solid grasp for …read more


PR Predictions for 2017

By Rick Gould CPA, J.D.

We were having drinks with a PR firm owner when we started talking about long-term planning. “It’s an oxymoron,” said the owner, stressing that the marketplace is so fluid these days that if PR firms get too far ahead of themselves planning-wise it could be downright counterproductive. The point is well taken. We can’t recall …read more


A Rich and Varied Reading List

By Matthew Schwartz

The week between Christmas and New Year’s Eve is the slowest time of the year. Offices close. Folks jaunt down to warmer climes for a few days off while others opt to lay low and go for a digital detox. But it’s a small window and, let’s face it, more and more folks use the …read more


Psychological Buy-in Critical for Exit Strategy

By Rick Gould CPA, J.D.

Amid the dramatic and ongoing changes within the media and marketing industries is the accelerating rate of M&A transactions within the PR field. PR firm owners, including heads of boutiques, smaller shops and mid-size firms, are giving more serious consideration to selling out. Many of these owners are products of the baby-boom generation and would …read more


New York PR vs. London PR

By Matthew Schwartz

Bangers and Mash vs. bagels with a schmear. Big Ben vs. the Empire State Building. Cricket vs the Bronx Bombers. There are many cultural and municipal differences between New York City and London (with, to be fair, many similarities, too). However, the differences between the two cities are more subtle when it comes to New …read more