VIDEO: Transparency Key to Integration, Post-Sale

By Matthew Schwartz

The celebratory dinner was a blast. The tapas were a joy to behold and the Merlot was ever so zesty. But now that the party is over, the real work of creative services transactions begins. The new teams have to commit to working together for what can often be a six-month transition process. It’s probably …read more

Millennial PR Firm Owners Destined to Shake Up Industry

By Rick Gould CPA, J.D.

(This article originally ran on Millennial communicators can’t catch a break. As they occupy a growing part of the PR field, this demographic bears the brunt of withering criticism from some of their elders regarding their work ethic and general attitude. We frequently hear from older PR firm owners about the challenges of both …read more

VIDEO: The ‘Build to Sell’ Mindset

By Matthew Schwartz

Clients are satisfied with your firm’s work. You’re on the short list to land a new (and prestigious) account. The staff is growing nicely. They’re all positive indices for creative services firm owners. But, in order to maximize the profitability and overall value of their firm, owners need to adopt a ‘Build to Sell‘ mentality. …read more

PR Agency Spotlight: 3 Ways to Meet Millennials Halfway

By Matthew Schwartz

PR Agency Spotlight: Kate Finley, CEO, Belle Communications PR Firm Owners Need to Be More Willing to Adapt to Millennials but Not Bend Over Backward Kate Finley, CEO of Belle Communications, was about to start her presentation at a work session at the PRSA’s Counselors Academy spring meeting titled “The Marvelous and Mysterious World of …read more

The PR Trifecta: Growth, Profitability and Billing Rates Stalling 

By Matthew Schwartz

In light of this solar eclipse this week, the constellations have started to align for the PR industry. But it’s not a pretty picture, with all the major financial indices down and little sign that the industry has started to make headways in order to reverse the declines. Just check out the tale of the …read more

Brain Training for Better PR Writing 

By Matthew Schwartz

Influencer marketing. Gamification. Online video. The list of relatively new PR channels goes on and on, with little room for PR firm owners to catch their breath before they have to consider the next investment. Even the most seasoned PR executives—who possess total recall and a photographic memory—may be hard-pressed to keep up with all …read more

Peel the Layers to Locate New Niches

By Matthew Schwartz

It’s an occupational hazard for PR firm owners looking for an edge with clients and prospects: the commoditization of marketing communications. Killer creative is all well and good, but it’s not hard to find. In a hypercompetitive marketplace, clients not only want effective marketing campaigns with solid returns. They want PR firm owners to make …read more

Gould+Partners Billing Rates/Utilization Report Cause for Concern

By Matthew Schwartz

NEW YORK, NY, July 6, 2017—North American PR agencies and firms did not increase their hourly rates in 2016, according to a new report released by Gould+Partners, the management consulting firm specializing in PR and PR M&A. The outlook for hourly rates should be cause for concern among PR firm owners grappling with boosting profitability and increasing valuation, …read more

Kraus: 3 Tips for PR Firms That Want to Promote Women, Spur Diversity

By Matthew Schwartz

When Margery Kraus founded APCO Worldwide in 1984, women didn’t predominate the PR sector—as they do these days—so there was little to no chatter throughout the industry about why it’s important to promote female PR execs to the C-suite. “I had to fight in a different way when I built my own firm because everybody …read more