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Online Video: Take Your Best Shot

By Matthew Schwartz

PR firm owners know the scene. They land a new account and sit down with the buyer(s) for an initial strategy session. After exchanging niceties PR firm owners reach into their portfolio and offer a package of services that would best align with the client’s goals and/or financial objectives. Assuming budget is available PR executives …read more


A Bill of Rights for PR Firms

By Matthew Schwartz

Overservicing among PR firms doesn’t simply mean working for nothing. It’s a lot more costly. That’s because when your firm starts to expand client services—without being adequately compensated—it has a negative effect on the rest of the operation. Indeed, the repercussions for overservicing can make a bad situation considerably worse. Perhaps more so any other …read more


Valuing Your PR Firm ‘As If’ It Were Your Home

By Rick Gould CPA, J.D.

Your home has been good to you. You have invested a chunk of money into sprucing it up throughout the years and the work has paid off nicely. You are ready to sell. As you brace for a sale you remember that tiny crack in the wall near your bedroom and some chips scattering the …read more


How ‘PTO’-Type Programs Can Benefit PR Firms

By Matthew Schwartz

Whether senior managers primed for the C-suite or junior account executives eager for promotion, staff retention is one of the biggest challenges now facing PR agency owners. The traditional two-week vacation plus a few personal/sick days throughout the calendar year no longer seem to cut it for many employees, millennials in particular. To assuage the …read more


Horn Group

By Yadi Gomez

Finn Partners boosts tech practice with Horn Group acquisition The deal will also expand the firm’s footprints in New York and San Francisco. Read the full article >


27th Annual Best Practice Benchmarking Survey

By Yadi Gomez

I invite you to participate in Gould+Partners 27th annual Best Practice Benchmarking Survey. Participation is completely confidential and you will receive the full report in late June. We are still accepting completed surveys. Open the Survey


Increase Profitability of Your PR Agency by 20 – 30%

By Gould Partners

New & Improved Guide Reveals How to Increase the Profitability of Your PR Agency by 20% or Greater Using Updated Benchmarks and Ratios In the 3rd edition of “The Ultimate PR Agency Financial Management Handbook­—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater,” expert Rick Gould reveals steps you can take immediately to start managing …read more