CEO Consulting

Making Sense of Your Balance Sheet

By Rick Gould CPA, J.D.

For many PR firm owners and C-suite executives it’s often considered the management equivalent of getting root canal: Reading their balance sheet. While a growing number of PR firm owners have gotten more comfortable with reading their balance sheet, there’s still a lot to be desired in terms of owners having a solid grasp for …read more


G+P Part-Time CFO Division Looks to Fill Void in PR

By Rick Gould CPA, J.D.

The positive reaction in the marketplace to our new Part Time CFO division has exceeded our expectations—and it’s little wonder. Gould+Partners launched the division because we see a huge void in the marketplace among PR firm owners to hire a CFO and get a better grip on their financial operations. Checklist for CFO Effectiveness and …read more


The Value of Business Valuations

By Rick Gould CPA, J.D.

In the current business climate agency owners and top managers must prioritize like nobody’s business. And the top priority in a hypercompetitive marketplace is making sure your firm’s valuation is at a maximum. As the brand creates goodwill, goodwill creates value. But how many agency owners know the inherent value of their firm? There is …read more


Looking for a Court and Spark

By Rick Gould CPA, J.D.

You’re eager for a spark. You hope there’s good chemistry and scintillating conversation. If things go well during the first meeting a second meeting may hold promise for both the present and, perhaps most important, the future. It’s a fair description of dating. But it’s also an apt description of the courtship between prospective buyers …read more


Inspired Leadership Closer Than You Think

By Mary Gardner

Dynamic. Entertaining. Motivating. Creative. These are qualities we associate with an inspiring leader. But what if I told you that a low key introvert, who likes numbers and processes and policy, can also become an inspiring leader? According to research conducted by Zenger Folkman, which focuses on strengths-based leadership development, just 12 percent of inspiring …read more


The Benefits of Hiring a Part-Time CFO

By Rick Gould CPA, J.D.

It’s a familiar scene within many executive meetings: During a C-suite meeting, the CMO, for example, might ask the CEO for a budget infusion to promote the company’s new partnership with a social site catering to its market. The CEO might nod this way or that. Then she will look at her CFO, but not necessarily …read more


Benchmarking Report Shows Firm Profitability Declining 

By Rick Gould CPA, J.D.

We’ve just released our latest industry benchmarking study, and the overall results aren’t very pretty. Most troubling: The industry’s overall profitability keeps falling, down to 15.3 percent in 2015, compared with 16.2 percent in 2014 and 15.8 percent in 2013. It was 18.8 percent in 2012. The results are based on 106 firms reporting their …read more


Executive Retention: How ‘Phantom Equity’ Plans Might Materialize

By Rick Gould CPA, J.D.

Staff retention is a nettlesome problem for boutique and mid-size PR firms. However, it’s even more challenging to hold onto the second tier of management, or the folks near the top who are going to run the firm once a sale is complete and the original owners have cashed out. How to retain top talent …read more


Practice ‘Design Thinking’ Now to Avoid Employee Burnout Later

By Rick Gould CPA, J.D.

Sure, senior denizens of the PR and ad agency sectors are cocktail-party compliant when it comes to kibitzing about all the work bearing down on the firm and describing how they fear that their most valuable employees may burnout. Then they go back to the shop the next morning and continue assigning too much work …read more


The Millennials Impact

By Rick Gould CPA, J.D.

Millennials, born 1980 to 1997 (ages 18-35) are compared to GenXers, born 1965-1975 (ages 40-50) and baby boomers born 1946-1964 (ages 51-69). The impact of millennials has been major in many U.S. Cities including Austin, Houston, Phoenix and San Antonio.  But none have had a more significant impact than Denver.  Over three thousand new firms …read more