Blog

Kraus: 3 Tips for PR Firms That Want to Promote Women, Spur Diversity

When Margery Kraus founded APCO Worldwide in 1984, women didn’t predominate the PR sector—as they do these days—so there was little to no chatter throughout the industry about why it’s important to promote female PR execs to the C-suite. “I had to fight in a different way when I built my own firm because everybody …read more


Canadian PR Firms’ Profits Topped Those of U.S. Agencies

Profits: For a fourth consecutive year, Canadian PR firms’ profits topped those of U.S. agencies in the annual benchmarking survey of 101 U.D. and Canadian firms from Gould+Partners. Average profits of all surveyed firms in 2016 were “a paltry” 15.2% down slightly from 15.3% in 2015 and 16.2% in 2014. The eight Canadian firms surveyed …read more


India PR Market Beginning to Bloom

The India PR market continues to draw interest among U.S. firms with an eye on future growth and global expansion. Late last year, for example, Dentsu Aegis Network bought India-based Perfect Relations for an undisclosed price, while WE Communications, is currently in acquisition talks with Indian PR consultancy Avian Media, according to the Holmes Report. At the same time, …read more


Opportunities Abound for Asian PR Market

Is it the dawn of the Asian century? The notion is debatable among global economists and civilians alike. But there’s little doubt that countries throughout Asia are rapidly increasing their economic, business and cultural clout. At the same time, marketers throughout Asia are facing some serious headwinds when it comes to bracing their companies for …read more


G+P Benchmarking Survey: PR Agency Profitability Flat in 2016

U.S. PR agency profitability was 15.2 percent of net revenues, according to PR professionals responding to the annual Benchmarking survey conducted by Gould+Partners. A total of 101 prominent agencies—based throughout the United States and Canada—reported an average profit of 15.2 percent in 2016. That’s compared to 15.3 percent in 2015, 16.2 percent in 2014 and …read more


Gould Featured in ‘Future of PR’ Video

We continue to push online video content as a major priority for PR firms looking to grow their profitability and expand their clientele. When you consider the growing impact of online video content it’s little wonder that visual communications is starting to command both more budget and creative thinking among PR shops. Online video content, …read more


How Should PR Firms Plan for the End Game?

(This article originally appeared on odwyerpr.com.) The PR M&A process is seldom easy. But as the public relations industry has evolved and become more complex, so too has the PR M&A process. When sellers sit down with buyers these days there are sharper and more difficult questions coming from both sides of the table. Indeed, …read more


Online Video: Take Your Best Shot

PR firm owners know the scene. They land a new account and sit down with the buyer(s) for an initial strategy session. After exchanging niceties PR firm owners reach into their portfolio and offer a package of services that would best align with the client’s goals and/or financial objectives. Assuming budget is available PR executives …read more


Agency M&A: Big Decision, Vital Questions

I had the privilege of speaking at the Public Relations Global Network‘s (PRGN) annual conference, which took place in Dallas, in late April. The presentation, titled “Agency Mergers and Acquisitions: What Works, What Doesn’t,” was well-received among the PR firm owners and C-level communications executives attending. During my presentation and afterward—when I had the opportunity …read more


Counselors Academy Spring Fling

I’ve been a guest speaker at the Counselor Academy spring conferences for many years, and this year’s gathering is no exception. The 2017 Counselors Academy Spring Conference, which takes place May 7 through May 9 in Seattle, Wash., holds great appeal for PR firm owners and C-level executives. This year I’m happy to be part …read more