2016 Best Practices Benchmarking Report
By Gould Partners
Rick Gould, CPA, J.D. created the concept of benchmarking for the public relations industry in 1987. After 27 years of surveys and analyses, one thing stands out:
Firms that implement changes based on current benchmarks ultimately realize increased profitability and value to their firm.
Benchmarking data, especially the year-end figures as outlined in this report, shows how firms are evolving based on changing market forces. Business practices that have proven to be successful, including during the recessionary period, are identified.
We regularly advise merger and management consulting clients how to interpret and apply this data in detail, tailoring it to each particular firm. Our clients increase profitability and improve operational effectiveness & value to their firm.
CEO’s of leading PR firms have honored us with the feedback that our benchmarks are an invaluable resource in successfully managing their firms.
2017 Benchmarking Report: We encourage all PR firms to participate in our annual benchmarking report. Those who didn’t participate this year, but want to be included in our survey mailing for next year, please send your contact information to firstname.lastname@example.org.